Local Store Visit Campaign in Google Ads (Step-by-Step Guide)
If you selected “Local store visits” goal, you noticed Google only shows Performance Max (PMax). That’s correct.
👉 In 2026, Local campaigns are fully replaced by Performance Max
Step 1: Start Campaign
- Click + New Campaign
- Choose goal → Local Store Visits & Promotions
- Select Performance Max
Step 2: Choose What to Promote
You will see:
- Website visits
- Google Business Profile
Case 1: If You Select “Website Visits”
Step-by-Step How It Works
Step 1: You create campaign
- Add your website link (landing page)
Step 2: Google shows ads
Ads appear on:
- Search
- YouTube
- Display
Step 3: User sees your ad
Example:
-
User browsing YouTube sees:
“2 BHK Apartments Available”
Step 4: User clicks ad
- Goes to your website
Step 5: User action
- Reads details
- Fills form OR leaves
Final Result
👉 You get:
- Website traffic
- Online leads (if form is filled)
Simple Example
- Ad → Click → Website → Form submit
Case 2: If You Select “Google Business Profile”
(connected to Google Business Profile)
Step-by-Step How It Works
Step 1: You connect your business location
- Office/shop address
Step 2: Google shows ads
Ads appear on:
- Google Maps
- Nearby searches
- YouTube/Display (location-based)
Step 3: User sees your ad
Example:
- User searches: “apartments near me”
Step 4: User clicks
Options:
- Call
- Get directions
- View location
Step 5: User visits or calls
- Comes to office
- Calls your number
Final Result
👉 You get:
- Walk-in customers
- Calls
- Location visits
Simple Example
- Ad → Directions → Office visit
Key Difference (Very Important)
| Step | Website Visits | Business Profile |
|---|---|---|
| User action | Clicks website | Calls / visits location |
| Goal | Online leads | Offline visits |
| Focus | Landing page | Physical location |
Final One-Line Understanding
- Website Visits → Bring users online
- Business Profile → Bring users offline
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